Growing a Discord community can be a tough challenge, and promoting and advertising it, is a vital part of that journey. However, if you know the correct methods and tactics, the coming up of your Discord server is inevitable. This post will dive deep into how you can promote Discord servers and help you grow your community and increase engagement.
Create Engaging and Valuable Content
Most Discord server owners do everything to promote their servers. Still, they fail to do the most vital step: produce valuable and engaging content. It can help you attract and, most importantly, retain members on your server. You can also consider creating a blog, podcast, or YouTube channel to share information and updates about your server for that extra engagement.
Use Social Media
Social media platforms are great for bringing more traffic to almost any type of business or community. This is no exception to Discord servers as well. Share your Discord server on your personal social media accounts and encourage your friends and followers to join. Consider creating a dedicated social media account for your Discord server to post updates, events, and announcements.
Utilize Discord's Built-in Tools
Discord has introduced several new features over the past few years, including features that make servers appealing too. These built-in tools can help you promote your server and help your server look more professional. For example, you can use the "Server Boost" feature to promote your server to other users on Discord and utilize its perks to make the server look more appealing and professional. Additionally, you can use the "Server Invite" feature to create custom invite links that you can share with potential members.
Run Contests and Giveaways
Running contests and giveaways are a great way to attract new members to your server. It is an easy tactic most businesses and content creators use to gain a quick few followers and engagement. Consider offering prizes such as in-game items, gift cards, or even real-world prizes. However, keep in mind that most members you gain from these methods won't stay in for a long time but a great way to keep them interested is to match the giveaways with the niche your server is focused on.
Optimize Your Server's Settings
Having an organized server is also a key factor in making more users interested in joining your server and staying in. Make sure that your server's settings are optimized for growth. This can include setting up roles and permissions, creating a clear and easy-to-use channel structure, and creating a welcoming and engaging community.
Partner with Other Servers and Creators
Collaborations are also a great way to mutually help each other expand, and it can be seen in almost all industries, including content creation. Reach out to other servers and creators in your niche and see if they would be interested in partnering with you. This can include cross-promotion, joint events, and collaborations.
Use Paid Advertising
If everything else fails to bring organic traffic to your server, paid advertising is the way to go. Consider using paid advertising on social media platforms and google ads to reach out to more people who may be interested in your server.
In conclusion, promoting your Discord server is essential to growing your community and increasing engagement. By utilizing social media, partnering with other servers, utilizing Discord's built-in tools, optimizing your server's settings, running contests and giveaways, creating valuable and engaging content, and using paid advertising, you can help your server reach new potential members and grow your community.